ABC had declines in both ratings and viewership for college football coverage during the 2010 season.
College football coverage averaged a 3.5 rating and 5.578 million viewers on ABC during the 2010 season (30 telecasts), down 10% in ratings and 9% in viewership from last year (3.9, 6.105 mil, 31 telecasts), and down 13% and 11%, respectively, from 2008 (4.0, 6.274 mil, 33 telecasts).
The network ended its regular season coverage with a tripleheader last Saturday.
The first game, West Virginia/Rutgers, drew a 1.8 final rating and 2.515 million viewers — down 62% in ratings and 63% in viewership from the same timeslot last year (CIN/PIT: 4.7, 6.741 mil).
The 1.8 rating ranks as the second-lowest of the season for college football on ABC, ahead of only Colorado/Nebraska on Black Friday (1.7).
In the middle game, BCS #2 Oregon’s win over Oregon State drew a 4.2 and 6.615 million viewers, up 91% and 108%, respectively, from last year (AZ/USC: 2.2, 3.180 mil).
The telecast had the biggest increase in ratings for any college football game on ABC this season.
Finally, as reported earlier, the primetime Big 12 Championship Game drew a 5.3 and 8.981 million viewers — down 29% in ratings and viewership from last year (TEX/NEB: 7.5, 12.693 mil).
Oklahoma’s win over Nebraska finished as the fifth-lowest rated Big 12 Championship Game ever.
Ratings/Viewership For College Football on ABC During 2010 Season
| Date | Time | Game(s) | % of U.S. | Net | Rating | Viewers (000) |
|---|---|---|---|---|---|---|
| Sat., 9/4/10 | 3:30 PM | CT 10, MICH 30 |
48%
|
ABC |
2.7
|
4,224
|
| UCLA 22, KSU 31 |
34%
|
|||||
| KEN 23, LOU 16 |
18%
|
|||||
| 8 PM | #21 LSU 30, #18 UNC 24 | ABC |
2.7
|
4,302
|
||
| Sat., 9/11/10 | 3:30 PM | #17 FSU 17, #10 OK 47 |
92%
|
ABC |
2.4
|
3,838
|
| ISU 7, #9 IOWA 35 |
8%
|
|||||
| Sat., 9/18/10 | 3:30 PM | #8 NEB 56, UW 21 |
51%
|
ABC |
2.6
|
4,159
|
| #1 AL 62, DUKE 13 |
28%
|
|||||
| ASU 19, #11 WI 20 |
21%
|
|||||
| 8 PM | #6 TX 24, TTU 14 |
54%
|
ABC |
4.7
|
7,528
|
|
| ND 31, MSU 34 |
46%
|
|||||
| Sat., 9/25/10 | 3:30 PM | UCLA 34, #7 TX 12 |
66%
|
ABC |
2.5
|
3,787
|
| WF 0, FSU 31 |
20%
|
|||||
| EMU 20, #2 OSU 73 |
14%
|
|||||
| 8 PM | #24 ORST 24, #3 BSU 37 | ABC |
3.4
|
5,587
|
||
| Sat., 10/2/10 | 3:30 PM | #21 TX 20, #8 OK 28 |
62%
|
ABC |
4.4
|
6,996
|
| #11 WI 24, #24 MSU 34 |
24%
|
|||||
| VT 41, #23 NCST 30 |
14%
|
|||||
| 8 PM | #9 STAN 31, #4 OR 52 |
53%
|
ABC |
3.0
|
4,866
|
|
| ND 31, BC 13 |
47%
|
|||||
| Sat., 10/9/10 | 3:30 PM | #17 MSU 34, #18 MICH 17 |
63%
|
ABC |
3.5
|
5,502
|
| #11 ARK 24, TAMU 17 |
23%
|
|||||
| CLEM 16, UNC 21 |
14%
|
|||||
| 8 PM | #23 FSU 45, #13 MIA 17 |
79%
|
ABC |
3.1
|
5,053
|
|
| USC 35, #16 STAN 37 |
21%
|
|||||
| Sat., 10/16/10 | 3:30 PM | TX 20, #5 NEB 13 |
79%
|
ABC |
3.6
|
5,670
|
| #15 IOWA 38, MICH 28 |
21%
|
|||||
| Sat., 10/23/10 | 3:30 PM | #13 WI 31, #15 IOWA 30 |
65%
|
ABC |
3.7
|
6,072
|
| #16 NEB 51, #14 OKST 41 |
20%
|
|||||
| GT 13, CLEM 27 |
15%
|
|||||
| 8 PM | #1 OK 27, #11 MIZZ 36 | ABC |
4.3
|
7,064
|
||
| Sat., 10/30/10 | 3:30 PM | #5 MSU 6, #18 IOWA 37 |
77%
|
ABC |
3.3
|
5,154
|
| #6 MIZZ 17, #14 NEB 31 |
21%
|
|||||
| 8 PM | #2 ORE 53, USC 32 |
79%
|
ABC |
4.7
|
7,645
|
|
| #11 OSU 52, MIN 10 |
21%
|
|||||
| Sat., 11/6/10 | 3:30 PM | UW 16, #1 ORE 53 |
40%
|
ABC |
3.5
|
5,469
|
| NW 21, PSU 35 |
26%
|
|||||
| UNC 37, #24 FSU 35 |
21%
|
|||||
| #7 NEB 31, ISU 30 |
13%
|
|||||
| 8 PM | #15 AZ 17, #13 STAN 42 |
82%
|
ABC |
2.7
|
4,285
|
|
| #12 MIZZ 17, TTU 24 |
18%
|
|||||
| Sat., 11/13/10 | 3:30 PM | PSU 14, #9 OSU 38 |
69%
|
ABC |
4.0
|
6,364
|
| TTU 7, #16 OK 45 |
16%
|
|||||
| #20 VT 26, UNC 10 |
15%
|
|||||
| 8 PM | #10 OKST 33, TX 16 |
61%
|
ABC |
2.9
|
4,651
|
|
| CLEM 13, FSU 16 |
20%
|
|||||
| USC 24, #18 AZ 21 |
19%
|
|||||
| Sat., 11/20/10 | 3:30 PM | #9 OSU 20, #20 IOWA 17 | ABC |
4.2
|
6,559
|
|
| 8 PM | #8 NEB 6, #19 TAMU 9 |
53%
|
ABC |
4.0
|
6,454
|
|
| #25 FSU 30, MD 16 |
28%
|
|||||
| #20 USC 7, ORST 36 |
19%
|
|||||
| Fri., 11/26/10 | 12 PM | WVU 35, PITT 10 | ABC |
2.3
|
3,533
|
|
| 3:30 PM | CU 17, #15 NEB 45 | ABC |
1.7
|
2,763
|
||
| Sat., 11/27/10 | 12 PM | MICH 7, #8 OSU 37 | ABC |
4.0
|
6,886
|
|
| 3:30 PM | NW 23, #7 WI 70 |
70%
|
ABC |
3.5
|
5,874
|
|
| UF 7, #22 FSU 31 |
30%
|
|||||
| 8 PM | #13 OK 47, #9 OKST 41 |
54%
|
ABC |
4.9
|
8,234
|
|
| ND 20, USC 16 |
48%
|
|||||
| Sat., 12/4/10 | 12 PM | #24 WVU 35, RUTG 14 | ABC |
1.8
|
2,515
|
|
| 3:30 PM | #2 ORE 37, ORST 20 | ABC |
4.2
|
6,615
|
||
| 8 PM | #9 OK 23, #13 NEB 20 | ABC |
5.3
|
8,981
|
||
(Ratings from ESPN)
